Flo Health has been ranked #1 in the inaugural Sifted Consumer 100, a new annual list of Europe’s most significant consumer technology companies. The ranking was announced on 11 June 2026 during SXSW London.
The Sifted Consumer 100 is focused on European startups with strong consumer adoption, brand momentum and global growth potential. Companies were assessed using a mix of quantitative signals, including fundraising history, funding velocity, investor strength, employee growth, app-store performance, website traffic, search interest and social media mentions.
Sifted also evaluated companies through three broader lenses: reach, habit and buzz. In other words, the ranking looked not only at how many people use a product, but also how deeply it is embedded in daily life and how much cultural momentum the brand has.
For Flo, the recognition is an important signal for the femtech category. The company says it now supports 81 million monthly active users worldwide, helping people track and understand their reproductive health, fertility, pregnancy and perimenopause journeys.
The ranking also highlights how women’s health has moved from being treated as a niche segment to becoming a major consumer technology category.
Flo Health was founded by Belarus-born entrepreneurs and remains one of the most visible examples of a Belarusian-founded healthtech company scaling globally. Flo became Europe’s first femtech unicorn in 2024 after investment from General Atlantic.