Co-founders of Rubyroid Labs and Zing Coach unveil Alsetta, an AI platform for sports clubs

Valiantsin Zavadski, co-founder of Rubyroid Labs, announced the launch of Alsetta. The startup is developing an AI platform to help coaches, physiotherapists and strength and conditioning staff review player data and plan training together. The team released a demo, opened sign-ups for early access and is looking for professional clubs to become founding partners.

Valiantsin Zavadski said information about a player can be scattered across different systems. GPS readings, jump test results, morning wellness check-ins and observations made by a physiotherapist in the gym can sit in different tools or stay with individual staff members. Alsetta brings these together with injury histories, club protocols and research papers. Staff can connect data through supported APIs or import it from files.

In the launch post, the startup’s co-founder also gave an example. A coach asks how many metres a player ran at high speed over the past 28 days. Alsetta reports that the player has covered 1,296 m this week against a usual range of 840 to 1,200 m and shows where each figure came from. The system then drafts a training plan for the day that coaching staff can review and adjust. Alsetta prepares the data and staff make the decisions.

From August to October 2026, the Alsetta team surveyed practitioners in football, ice hockey, basketball and Australian rules football. The team published its findings in a report, From Data to Decisions, on how performance staff use player data. Many participants said the hardest part comes after data collection. Staff have to agree on what has changed, decide what to do and make sure the plan is carried out.

Alsetta co-founder and CTO Valiantsin Zavadski and Yury Koleda founded the software development company Rubyroid Labs. Both later worked on the AI startup EVY. Aleksei Kurov and Walter Gjergja worked together on Zing Coach, a fitness app backed by Palta. Gjergja was also an adviser to Palta’s board from 2019 to 2024.

Before Zing Coach, Kurov worked on Zenia, a yoga app that used a smartphone camera to analyse users’ movements and guide them through poses. Bulba Ventures, the firm of Yuri Melnichek and Andrei Avsievich, invested in Zenia at an early stage. Zing Coach later acquired Zenia.